The Loyal Travel Partner for The Next Generation: E-Scooter
Over the years, millennials have seen an evolution in the transportation, auto-mobile, and micro-mobility industry. For instance, gen Y has seen a change from riding a three-tiered scooter to riding electric vehicles. Although Gen X and millennials have seen the transformation in this industry, the Centennials have a higher expectation from the micro-mobility industry. This generation, born in the late 90s, popularly known as Gen Z, is tech-savvy and has a growing belief in adopting green practices. It is implicit that they’re socially, technologically, and environmentally aware of the consequences of taking certain travel or transport decisions.
As per the Urban Mobility Daily, most of the youth that belongs to Gen Z are not keen on driving cars essentially because of increasing levels of traffic congestion, inflation in fuel rates and unavoidable maintenance cost. They also have individualized preferences when it comes to lifestyle and ease of transportation. For instance, before traveling, most youngsters consider various factors such as the total cost of commute (including the initial price of the vehicle and travel expense), comfort, frequency of travel, and the extent of carbon emissions.
Before purchasing a new vehicle, people consider various features such as budget, mileage, engine power, battery type, payment options, insurance, the colour of the car, interiors etc. While electric vehicles come at a considerably steep initial cost, over time, the net worth of ownership is much lesser for E-scooters than the ICE equivalent. This is another reason why the youth are more inclined to own an electric vehicle.
Moreover, an Economic Times study found that with the growing number of people becoming more loyal to electric cars, by 2022, most consumers will likely own one themselves. Over the last few years, more people have switched from fuel-dependent vehicles to fuel-efficient or non-fuel ones like electric cars, scooters and bikes; as per JMK Research Analytics, the EV sales in March 2021 in India increased by 34.2% month-over-month and 88.2% year-over-year, contributing to total sales of 1,34,000 electric vehicles. The stats also revealed that 97% of E-vehicles were e-scooters purchased by the leading market segment of millennials and gen Z. Also, research by Auto.com revealed that by 2025 the sales of electric vehicles would increase to 34 million.
So, what is the reason behind this switch to purchasing an E-scooter instead of pouring one’s savings into Internal Combustion Engine (ICE) scooters? Research findings state that most of the present generation is far more environmentally conscious than those who preceded them and are willing to consider unconventional options that are eco-friendly and ultimately beneficial for them in the long run. Their ideology is deep-rooted in sustainability and has resulted in a rise in electric scooters’ purchase all over India. Furthermore, E-scooters have become more affordable, and accessible modes of payment make it easier for Gen Z to buy electric scooters or e-bikes. Because of these factors, more and more people have started shifting towards electric vehicles which are clean, green and attainable within a reasonable budget. Additionally, government policies such as reduced goods and service tax (GST) and no road tax on electric vehicles have also influenced the inclination towards EVs.
Several popular products fall into the electric scooter bracket in India. One brand that manufactures two-wheelers in sync with the stated factors and the tastes of this generation is BGauss. The e-scooter brand makes environment-friendly, premium electric scooters in two models, namely B8 and A2. Both models come with a fitted rechargeable battery and a spectrum of unique features. For instance, both models offer a side stand sensor, reverse mode, anti-theft motor locking and anti-theft alarm, LED dashboard etc. The brand focuses on producing eco-friendly electric scooters and promises to be budget-friendly for its target market. BGauss also brings to the table, a unique combination of innovation that’s driven by experienced young professionals, and 35 years of expertise in the field of electrical solutions that comes from its parent company, RR Global.
The brand’s mission, “bringing sense to the city,” emphasises the idea of sustainable travel by spending less on vehicle ownership and upkeep. BGauss perfectly fits into its potential audience’s expectations, primarily because its offerings are cutting edge yet affordable. An added plus is that customers of BGauss don’t need a driver’s licence for the low-speed variant, BGauss A2, thereby saving time and effort that goes into time-consuming, cumbersome legalities involved in getting the vehicle registered. BGauss rides are also well-known for their user-friendly tech enhancements and features. They come with a dashboard that provides detailed information regarding the indicators, riding mode and battery SOC display, and forewarns the rider about a faulty battery, motor malfunction, controller failure and faulty brakes. This makes the journey hassle-free as the customer is well informed of the scooter’s condition before riding it. Lastly, BGauss being a budget-friendly e-vehicle, attracts people across age groups, geographical areas and economic backgrounds.
In conclusion, electric scooters are an almost inevitable choice for those who identify as technologically and environmentally proactive. With an intuitive, reliable travel partner like BGauss, loyalty is bound to become a two-way street!